I have been inside the health tourism sector for years.
Along the way I have met hundreds of doctors, clinics, hospitals, and health tourism companies.
I have held meetings.
I have given trainings.
I have provided consultancy.
I have attended fairs in different countries.
I have set up offices abroad.
I have developed new projects.
And throughout this journey, I heard certain questions so often that one day I sat down and started taking notes.
Because people were using different sentences, but they were actually asking the same thing.
Here are some of the questions I hear most often:
- Why do you try so hard with these people?
- Why do you put so much effort into small brands?
- Why do you give your time to people who have no intention of doing anything?
- Don't you get tired of explaining the same things over and over?
- Why do you still spend time on people who don't want to change?
Honestly, I understand some of these questions.
Because from the outside, they can genuinely seem justified.
People making the same mistakes.
Institutions standing in the same place for years.
Managers who constantly ask for information but never take action.
Brands that say they want to grow but don't want to change.
All of this is real.
But I think the point people are missing is this:
I never focus too much on where people stand today.
I look at where the market is going.
Whether a doctor is doing health tourism today is not the most important issue for me.
Nor is how many international patients a clinic receives today.
Nor how ready an institution is today.
I look at the target markets.
I look at the UK.
I look at Germany.
I look at Europe.
I look at America.
And I ask myself a single question:
Is this need shrinking?
Or is it growing?
The answer I see is quite clear.
Far from shrinking, the need grows bigger every year.
People want to receive healthcare faster.
They want to escape waiting lists.
They want access to more affordable treatments.
They want a higher-quality patient experience.
They don't want to be left alone after treatment.
They want to feel safe.
None of these needs is going away.
On the contrary, they are growing.
That is why health tourism keeps growing.
The pie is growing.
The market is growing.
The opportunities are growing.
At this point, I don't focus on what people deserve.
I'm not concerned with who couldn't get started and why.
I don't analyze who is postponing and why.
Nor who couldn't find the courage and why.
Because none of this changes the realities of the market.
The need doesn't disappear because some people aren't ready.
Opportunities don't vanish because some people don't take action.
The market doesn't shrink because some people fail.
The facts stay right where they are.
Actually, over the years I learned one more thing.
My job is not to convince everyone.
It is not to explain health tourism to everyone.
Nor is it to open everyone up to international markets.
For a while, I tried to do that.
I thought if I explained more, I would be understood.
I thought if I gave more examples, they would be convinced.
I thought if I showed more data, they would take action.
I was wrong.
Because people don't want to understand something they are not ready for.
They don't want to invest in a change they are not ready for.
They don't want to see a future they are not ready for.
Maybe that is why I based myself in London.
Because instead of spending my energy on those who don't want to understand, I now prefer to work with those who genuinely want to do something.
This is one of the biggest advantages of being in London today.
I no longer evaluate requests coming only from Turkey.
From Italy...
From Mexico...
From America...
From Albania...
From Croatia...
From Poland...
and I have clients from many more countries..
What they have in common is not their nationality.
It is that they genuinely want to do something.
And that is what matters to me.
Not which country a doctor is in.
Not how many branches a clinic has.
Not how big a brand is today.
What matters is that they have decided to take action.
Because when you talk to the right people, you don't have to explain the same things forty times.
Telling them about the future is enough.
They start walking on their own.
That is why today I devote most of my time not to convincing, but to building together.
To building systems together.
To growing together.
To expanding into new markets together.
To creating new opportunities together.
Maybe the answer to the question I am asked most often lies exactly here.
I don't struggle with everyone.
I walk with those who genuinely want to do it.
Because the need doesn't disappear just because some people don't take action.
Opportunities don't vanish just because some people fail.
The market doesn't shrink just because some people don't deserve it.
The facts don't change.
Health tourism keeps growing.
International patient mobility keeps growing.
The need for trust keeps growing.
And there will always be people who want to be part of this growth.
And I will keep walking with them.
