Last year, our agency New Health Media, which I founded and which operates in the healthcare vertical, earned the Great Place To Work (GPTW) certification with a score of 97%. And last week, this achievement was crowned with the GPTW award. While we are on the subject, I would like to share our contributions to the healthcare sector by discussing my digital advertising experience, the challenges of growing an agency, the importance of the team and the departmental structure, and our partnerships. First, let me explain the GPTW organization for those unfamiliar with it.
What Is Great Place To Work?
"Great Place To Work" (literally, a wonderful place to work) is a certification program that positively evaluates employees' experience within the business, the work environment and the workplace culture. The program encourages organizations to adopt best practices in order to increase employee satisfaction, improve the work environment and foster commitment to the job. When a business receives the Great Place To Work certification, it demonstrates — and in a sense even declares — that it provides a work environment in which employees rate their workplace experience positively and where employee satisfaction matters.
What Are the Advantages of GPTW Certification?
The GPTW certification is granted based on an evaluation of the organization's human resources policies, leadership approach, working hours, benefits and employee surveys. Holding this certification shows that the business is a good choice in the recruitment process, increases employee motivation, encourages collaboration and team spirit in the workplace, and strengthens employee commitment. It also reinforces the business's reputation by showing customers and other stakeholders that it is a quality workplace.
Being a Great Place To Work creates a competitive advantage for businesses and makes employees more committed, motivated and productive. This in turn improves the organization's business performance, lowers employee turnover and contributes to sustainable success.
New Health Media and Great Place to Work
Our experience in digital advertising has been shaped by the services we provide to intermediary organizations, doctors, clinics and hospitals in the healthcare sector. The experience we have gained over the years has allowed us to follow industry trends and has helped us offer our clients the most effective advertising strategies. The dynamic structure and competitive environment of the healthcare sector inspired us to reach the right target audience and use the most suitable platforms for health tourism marketing.
As the first health agency in Turkey and the world, we constantly have to improve ourselves, driven by the responsibility of being a pioneer people follow in the rapidly growing healthcare sector. Responding quickly to client demands, keeping up with new technologies and being proactive in building partnerships are an important part of growth. To overcome the challenges we faced along the way, we adopted an approach based on flexibility, creativity and teamwork.
Teamwork is one of the cornerstones of our health agency's success. We attach great importance to our departmental structure in order to make the best use of each employee's talents, enable effective communication between different departments and ensure our projects are completed successfully. We provide a supportive environment where our employees can love their work, showcase their creativity and share their ideas. The motivation and passion of our team is a source of strength that allows us to deliver high-quality service to our clients.
Our partnership with Google is another important factor amplifying our contributions to the healthcare sector. Google's advertising platforms offer us unique opportunities to reach the target audience, run efficient campaigns and increase brand awareness. Using Google Ads, Google Analytics and other tools, we develop data-driven strategies, optimize advertising budgets in the best possible way and measure our clients' success. This partnership enables us to deliver positive returns to potential and existing clients and to stand out in the sector's competition.
New Health Media's Contribution to the Sector
As New Health Media, a digital advertising agency operating in the healthcare sector, we represent an important channel. Our digital advertising experience, the challenges of growing an agency, the importance of the team and departmental structure, and our partnership with Google help us offer our clients effective advertising strategies and help our healthcare clients stand out from the competition. In a sense, we offer our clients the advantages of gathering the essential service lines under one roof, from social media to digital marketing, from CRM management to SEO.
The Great Place To Work award is a great honor and a source of motivation for us. We will keep working to continue offering you the best service. From the outside, being a GPTW may look like the perks a company provides its staff, but it is really the result of being a team and of mutual empathy. It is the outcome of placing, when founding my companies, the question "what kind of place would I want to work at" at the center, and then gathering all the remaining pieces around that ideal.
I would like to wrap up by touching on how working with a digital agency that holds the Great Place To Work certification reflects on the client side.
The Benefits of Working with a GPTW-Certified Agency
► A Creative and Talented Team:
It offers a team of experienced, talented employees who preserve the team spirit. A good workplace environment helps the agency attract talent and keeps talented professionals there. This gives clients an advantage in the form of more creative ideas, innovative approaches and effective strategies.
► Collaboration and Communication:
It has a culture that encourages collaboration and communication. Good teamwork and effective communication help projects be managed more efficiently and client expectations be met. The agency stays in constant contact with its clients, is open to feedback and strives to understand its clients' needs.
► Client Focus:
While valuing employee satisfaction, peace and well-being, it also makes client satisfaction a priority. Client focus helps the agency build a solid relationship with the client and understand and meet client requirements. The agency's focus on its clients' success provides an advantage in delivering better service and sustaining collaborations over the long term.
► Continuous Improvement and Innovation:
It constantly strives to improve workplace practices and encourage innovation. This gives the agency an advantage in offering clients innovative and effective solutions in line with the latest trends. The organization helps its clients grow their business by continuously informing them about new opportunities and best practices.
Ultimately, agencies that make their clients happy have low turnover. Agencies with low turnover develop a company culture. And that company culture comes back to clients as quality service.
In conclusion, working with a digital agency that holds the Great Place To Work certification gives clients a business partner that delivers creative ideas, effective communication, client focus and continuous improvement. This increases clients' success, provides a competitive advantage and supports long-term collaborations. If you would like to see a reflection of my success story, you can visit the New Health Media web address.
